AEO - Association of event organisers

#WeCreateExperiences B2B campaign confirms launch, #ProjectRecovery joins


#WeCreateExperiences B2B campaign confirms launch, #ProjectRecovery joins

23 Nov 2020

The #WeCreateExperiences B2B campaign is to kick-off on 7 December, and those behind it are calling on the industry’s support across social media to ensure the key messages of education, inspiration and reassurance are amplified.

In the run up to the launch date, a series of teaser content including supporting videos from a wide range of high-profile personalities will be sent out across the One Industry One Voice social media channels.

“We need to remind decision makers who book events of the importance of live event experiences and the value they bring to their businesses, as well our expertise to deliver them safely,” said Simon Hughes, chair of the Business Visits and Events Partnership (BVEP), which is fronting the campaign. “The mission is to encourage them to look ahead to 2021 – start to plan, brief and commit budget to events.”

Upcoming events

To support the launch of the #WeCreateExperiences campaign, Hughes, alongside the campaign’s driving force Rick Stainton, will be appearing at a number of online events, including the Major Events Summit, which takes place on 2 December.

The event will see culture secretary Oliver Dowden deliver a keynote address, while Hughes and Stainton will open the event by being interviewed live by Mash Media's Martin Fullard. They will discuss the One Industry One Voice coalition as well as what to expect from the upcoming #WeCreateExperiences campaign. The personality-packed video will make its debut.

The summit brings together event organisers, associations and suppliers to discuss coping with the challenges of event delivery in the midst of a global pandemic.

Register for the event here.

One Industry One Voice supporters receive a 50% discount while associations, event owners and government staff can register for free.

Hughes and Stainton will appear on the International Confex webinar series on 3 December, where again they will outline with Fullard what to expect from the campaign, with the audience able to submit questions over the platform. Registration is free, sign up here.

#ProjectRecovery joins

The Association of Event Organisers (AEO), Association of Event Venues (AEV) and the Event Service Suppliers Association (ESSA), which collectively represent the exhibitions industry, have officially joined the One Industry One Voice Coalition with their #ProjectRecovery movement.

#ProjectRecovery’s objective is to inform and engage stakeholders on the work the associations are doing to facilitate the safe resurgence of events, at the earliest opportunity. 

Although initially developed as ‘Project Confidence’, the group is currently operating under the new #ProjectRecovery banner while it works back towards a green light from the Government.

#ProjectConfidence, #ProjectRecovery and the associate #ANationWithoutEvents campaigns generated a combined total of 18m social media impressions since going live earlier in 2020.

Chris Skeith, chief executive officer of the AEO, said the collaboration of the events sector has been “astonishing”, adding that it is “undoubtedly what will carry us through this tough time”.

He said: “We are delighted to announce our cross-association industry campaign, #ProjectRecovery, as an official supporter of the One Industry One voice initiative. We look forward to working alongside our event friends, to further enhance our reach on our common goal: Getting events back to business” 

His commented were echoed by Andrew Harrison, director of ESSA, who said that Project Recovery is “perfectly positioned” to partner and support the work of One Industry One Voice and vice versa. 

“Our focus, values and objectives are aligned to help bring our sector back online as soon as possible to once again underpin the UK’s economic recovery and future growth. Collaboration is how we have got so far and together is how we will ultimately succeed,” he said.

Rachel Parker, AEV’s director, added that consistent messaging and a coordinated reach were essential to the industry’s return. “Key to Project Recovery’s support and partnership of One Industry One Voice is the critical aspect of coordinated reach, consistent messaging and the sheer volume of work that will be required to complete our industry’s return and recovery,” she said. 

“The One Industry One Voice campaign is a prime example of the collaborative approach we ourselves nurture as associations and has underpinned our sector’s fight throughout the last 8 months,” she added.


Industry survey

Working with the Production Services Association (PSA), the One Industry One Voice team is conducting an industry-wide survey to better understand the impacts of Covid-19 and how effectively these are being addressed by Government and industry initiatives.

Results will be presented to the Department of Culture, Media and Sport (DCMS) as part of a wider study by the BVEP.

Campaign organisers are encouraging everyone and their networks to respond to the survey by 27 November. Take the survey here.

One Industry One Voice Taskforce

Working groups have now been set up to align industry efforts on lobbying government for reinsurance. A second group has been formed to support EIF proposals to help event organisers, Public Health Directors and Local Authorities plan and approve events in accordance with new Government guidance.

  • "Broadway Events joined the AEO on the Enterprise Membership. We’ve already taken advantage of the many benefits including the excellent FaceTime Masterclasses and training guides for exhibitors."
    Emma Barrett
    Broadway Events
  • "We are a member of the AEO because it is a proactive association for the events industry. As an organiser it provides us with high value ideas, networking, guidance and information."
    David Harrison
    PPMA Group
  • "This year, the association has led working groups to address industry issues and put on some amazing events full of insightful content for both organisers and, through the AEOs FaceTime initiative, exhibitors. In addition, the AEO has represented the industry at a Governmental level to raise awareness of the importance of events to the UK economy."
    Paul Byrom
    Upper Street Events
  • "I genuinely believe that if you’re involved in organising events you should become a member of the AEO."
    Simon Kimble
    Clarion Events
  • "Our membership of the AEO represents real and tangible value for UBM - it provides fantastic networking opportunities, practical training for our team as well as valuable insight into the state of our industry."
    Simon Parker
    Informa Markets
  • "As an Association business, we appreciate the excellent work the secretariat of the AEO do for our community. From the events side of our business, the AEO provides an excellent return on investment, providing thought leadership, fantastic networking, brilliant awards, excellent research and FaceTime, a valuable tool to tell our markets why exhibitions and events should be an essential part of the marketing mix."
    Neil Felton
  • "AEO’s networking and member meetings are valuable for individuals at all levels within our organisation. The promotion of our sector to the outside world, to government, authorities and business at large is another vital aspect of the AEO’s purpose for members, many of whom, like my company, work on events throughout the world."
    Stephen Brooks
    Mack Brooks Exhibitions
  • “Knowledge is power and the AEO dinners are certainly powerful, there is always a wealth of knowledge at the table. Insightful presentations make for a constructive and extremely social way to learn from the experts who’ve done it before. I attended the Japanese evening and gained really valuable insight about the culture and how best to communicate with a local audience.”
    John Whitaker
    Vice President Marketing, Data & Digital , dmg events
  • "We have the opportunity to contribute positively to the industry as well as gaining valuable insight and advice. There’s no need to spend valuable time and money reinventing the wheel when you have so many experienced professionals in AEO membership to learn from”
    Emma Cartmell
    CHS Group
  • "JOINING THE AEO HAS BEEN FANTASTIC! Being able to gift our customers with free places at the FaceTime masterclasses, learn alongside industry peers and seek advice to common challenges is invaluable”
    Sharon Azam
    GovNet Communications
  • I just wanted to send my most sincere thanks for everything that you and the AEO team are doing to help navigate the events industry through the pandemic. The working groups and communication from the AEO have been excellent and I’m really appreciative of being part of such a wonderful organisation.
    Simon Burns
    ICHF Events
  • I think what the AEO has been doing during this tough time has been exceptional.
    Greg Cherry
    QD Events LTD
  • It is so useful to hear from your peers at this time. Please pass my thanks to Ruth and the BTIG panel
    Dan Assor
    CloserStill Media
  • Just wanted to thank you and Ruth this morning for the Zoom meeting - it was really interesting to hear how things are moving along in the virtual/hybrid meeting/exhibitions. All very new to me, so a lot to digest.
    Maureen Wright
    Optic UK
  • The session this morning was fantastic. We are right in the midst of this and the information was so useful. We can apply it immediately
    Claire Adams
  • The AEO provides an opportunity to make a difference, to work with other companies for the good of the industry as a whole, but beyond that, it provides it’s members with valuable insight and tangible benefits to grow your business, upskill and engage your teams. For those reasons, our membership is in indelible ink on the each annual budget. In short, if you aren’t a member, you are missing out.
    Ed Tranter
    73 Media




AEO news