Wednesday 24 February
10:30 - 11:15
Marketing and Keynote Theatre

AEO presents the inaugural research commissioned by the new live events marketing body.  Philip Wilson, Director of COG Research, will talk through the innovative research methodology that shows the implicit and explicit gains that brands can experience by including live events in the marketing mix.

The research was undertaken at four shows: World Travel Market, MasterChef Live, The London International Boat Show and BETT.  The results are very encouraging and bode well for the industry!

 Register to attend this seminar

Wednesday 24 February
15:15 - 16:00
Organising and Logistics Theatre

Come to the launch of Ops Network! An idea that originated from the breakout session of the 2009 Ops Forum, comes to life in 2010.  Presented by ESSA Director Chris Skeith and AEO CEO Austen Hawkins.

Places for this session are limited and will be granted on a first come first serve basis, so register to attend now!

 Register to attend this seminar

Wednesday 24 February
16:15 - 17:00
Marketing and Keynote Theatre

AEO presents the latest findings on measuring marketing campaigns’ ROI.  Come and learn about 2009 trends and how these will impact in 2010.  This session will include:

• Email campaigns; open rates and conversions to registrations- for trade and consumer shows
• Marketing spend trends
• Most cost-effective marketing activities

Speaker: Geoffrey Dixon, Managing Director, Vivid Interface

 Register to attend this seminar

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