AEO at International Confex 2012

Taking place from 6 - 8 March 2012 at ExCeL London, International Confex connects event organisers with an exciting range of venues, destinations and support services. Providing the perfect forum to do business and source all the essentials for any kind of event.

AEO will be running Marketing and Ops Masterclasses at International Confex on 6 March. Places are limited and will be offered on a first come first served basis on the day, so make sure you arrive early! Our Masterclasses are free of charge but you must register online using the links provided below.

Marketing Masterclasses:

• FaceTime – Making life easier for Event Professionals
• Mobile marketing strategies for events
• LinkedIn for B2B Events

Ops Masterclasses

• Technical Committees; whistle-stop update on Electrical Installations and Wi-Fi
• Optimising the show floor layout to strengthen visitor experience
• Contingency planning – How to deal with an event crisis

Also on 6 March, AEO will be hosting a VIP networking lunch, which will take place at the Central Confex Feature Area. Please click here to register to attend.

Don't forget to pop by and say hello to the team.  AEO will be exhibiting at International Confex from 6 to 8 March, stand G731.

When: 6 March from 10:30 to 11:15
Where: Marketing and Agency Theatre

FaceTime – Making life easier for Event Professionals

This one is for Exhibition Organisers, Event Directors and Event Marketing professionals at ALL levels. FaceTime is the promotional body of face-to-face marketing and provides free research, resources and case studies. AEO Board Member, Austen Hawkins, will show you how FaceTime can save you time, money and work whilst simultaneously helping your exhibitors get the maximum out of their investment at your show. 

Speaker: Austen Hawkins, F2F Events
 

Click here to register to attend this seminar

Click here to register to attend International Confex 

When: 6 March from 11:30 to 12:15
Where: Marketing and Agency Theatre

Mobile marketing strategies for events

You may know about Apps but what do you know beyond that? Do you know about mobile integration, m-commerce, analytics, mobile disruption and mobile advertising? This Masterclass session will show you new business models, user needs and the expected evolution of technologies for your event. 

Speaker: Michael Douglas, Marketing Director, GenieMobile*

*GenieMobile is a leading provider of mobile applications for events.
 

Click here to register to attend this seminar

Click here to register to attend International Confex

When: 6 March from 12:30 to 13:15
Where: Marketing and Agency Theatre

LinkedIn for B2B Events

Everyone talks a good social media game but, deep down, marketers are struggling to fully interact with their audiences and demonstrate ROI. We've hired the professionals to walk through the essentials do's and don'ts in order to get your B2B show, event and company buzzing on this increasingly important social platform. Bring your pad and plenty of pencils - you'll need them!
 

Click here to register to attend this seminar

Click here to register to attend International Confex

When: 6 March from 14:30 to 15:15
Where: Organising and Production Theatre                               

Technical Committees; whistle-stop update on Electrical Installations and Wi-Fi

After years of committees, negotiations and heated debate the subject of electrical installations at events is finally being resolved. The deadline for compliance is 1 July 2012 and whether you are ops professional or an event director/manager, you need to be ready. This is the perfect opportunity to get the full SP before it impacts on your event.

If this isn’t enough you’ll get the get the inside track on the next hot topic within the events industry; connectivity.  For the last six months AEO, AEV and ESSA have been working on a unified industry approach to solve this conundrum and this panel session will update you on the latest developments as well as giving you a chance to put your experiences to the experts.

Chaired by Chris Skeith, Director of AEV and ESSA
 

Click here to register to attend this seminar

Click here to register to attend International Confex

When: 6 March from 15:30 to 16:15
Where: Organising and Production Theatre     

Optimising the show floor layout to strengthen visitor experience

The show floor layout is one of the underappreciated tools in the organiser’s tool kit.  Getting it right ensures good visitor flow and a better exhibitor experience.  Getting it wrong can sink a show.  This session will introduce video technology, used extensively in North America, and what it can tell you about how visitor’s truly interact with your show.

Speaker: Jason Popp, Vice President, International for GES

Click here to register to attend this seminar

Click here to register to attend International Confex

When: 6 March from 16:30 to 17:15
Where: Organising and Production Theatre    

Contingency planning – How to deal with an event crisis

Things don’t always go to plan and inevitably the unexpected comes along to try and catch you out. You have to draw on your experience and that of your colleagues, and get through it sometimes just by the seat of your pants. In this session you’ll get some insight into things that you can plan for and document, so they can be picked off the shelf when/if needed, reducing time and stress, plus also providing back up information which is increasingly important in the litigation culture we live in.

Speaker: Simon Garrett, Managing Director, X-Venture Global Risk Solutions. 
 

Click here to register to attend this seminar

Click here to register to attend International Confex