International Confex

When: 19 March from 10:15 to 11:00
Where: Specialist Programme Theatre

Understanding the Mind of an Exhibition Visitor

• Put the visitor at the centre of your next marketing campaign
• Hear the emotional triggers that motivate a person to attend an event
• Understand how this impacts on your marketing communications
• Rethink your messaging to maximise your show attendance

Jim Curry, Director, AEO and Philip Wilson, Director, DuckFoot

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When: 19 March from 11:15 to 12:00
Where: Specialist Programme Theatre

10 Data Tips to Improve Your Event by 10%

• Housekeeping tips for database management
• Linking data, social media and digital strategies with your event
• Improve your pre-reg conversions to maximise attendance
• Get the free top ten tips document to improve your event by 10%

Nicola Young, Marketing Services Director, NEC Group and Adi Clark, Head of Insight and CRM, NEC Group

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When: 19 March from 14:00 to 14:45
Where: Specialist Programme Theatre                              

Adding Revenue Streams to Your Event through Ops

• Learn how technology is growing the opportunity to provide new services and generate revenue.
• Exploit spare capacity in networks and improve the customer experience.
• Understand how you can maximise Live Ticket Scanning, Cashless Payments, RFID and Traffic Flows.

Tom McInerney, Director, etherLive

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When: 19 March from 15:00 to 15:45
Where: Specialist Programme Theatre     

Stay Connected: Working Wireless

• Understand the latest Industry developments regarding connectivity at events
• Manage visitor and exhibitor expectations with a free copy of the Connectivity Guide
• Hear from EE and their roll out of the UK’s first 4G network
• Listen to the emerging technologies of tomorrow

Panel discussion chaired by Chris Skeith featuring: Graham Cove Director of WiFi, Everything Everywhere, Murray Dickson Business Solutions Analyst, NEC and John Robson MD, Aztec Event Services

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When: 19 March from 16:00 to 16:45
Where: Specialist Programme Theatre    

Event Catering: Food for Thought 

• Catch up on the latest catering rules and regulations for events
• Get up to speed with the new allergen laws
• Grow your knowledge from catering advisory Sustain Web
• Receive your free Catering eGuide documentation at this session

Panel discussion chaired by Chris Skeith featuring Kath Dalmeny, Sustain, Tracy Wain, NEC/Amadeus and Sally Davis, Russell Partnership.

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