News

UBM Live

17 Mar 2011

Double-Digit Growth at The UK’s largest and longest running marketing & advertising event

Technology For Marketing & Advertising reports 17% visitor growth, with over 12,000 total attendees over 2 days.

** OVER 12,000 TOTAL ATTENDEES* OVER 2 DAYS **

** 17% INCREASE IN VISITOR NUMBERS **

** OA&A EXPO LAUNCH: AN OUSTANDING SUCCESS **

** PUBLISHING EXPO CO-LOCATE: BENEFITS BOTH SHOWS **

The UK’s biggest marketing and advertising event just got even bigger!

TFM&A has consistently achieved impressive growth in visitor numbers since its launch in 2001, and last week the 2011 edition of the event saw over 12,000* (pending ABC Audit) marketing, media and advertising professionals walk through the doors of Earls Court 2 in just 2 days. This marks a phenomenal 17% increase in visitor numbers on the previous year’s event which itself was 13% busier than the year before that!

This story of consistent growth has been enhanced this year by two new additions to the TFM&A event:

Online Advertising & Affiliate Expo (OA&A)was launched alongside TFM&A this year providing a niche-focused event for the online advertising community, and really cementing the show’s position as the only event covering all aspects of marketing and advertising; and Publishing Expo, the UK’s only event dedicated to shaping the future of publishing, was acquired by UBM in November 2010 and also moved to co-locate with TFM&A and OA&A in the North Hall at Earls Court 2.

Group Event Manager for all three events, Natasha Berrow, says:

“We wanted to create a ‘holistic media, marketing and advertising marketplace’ and we did just that! Feedback from all three events has been truly overwhelming, far surpassing our expectations, with many commenting on the ‘fantastic’ buzz across all the shows, the volume of big brands out in force plus of course the sheer number of visitors across the 2 days. The record visitor numbers and onsite rebookings across all events reinforces our vision of a one-stop-shop for an industry that is thriving and thirsty for the very latest tips, techniques, solutions and networking.”

Feedback from visitors gathered onsite and through social media monitoring demonstrated that this event really is a cut above the rest when it comes to the latest content, the best suppliers, the quality of the free education programme, and the buzz on the showfloor.

“At TFM&A and OA&A there’s very relevant and seminar content; a great cross section of content and subject matter. I’ve found the co-location really useful and attended seminars in all shows. I’ve come for both days and I’ll absolutely be back next year.”
Creative Services Consultant, BSkyB

“TFM&A is a well organised show with great big brand names. Every main supplier is here and it’s great to have them all in one place. Getting into the Keynotes quickly with my Premier Club badge is brilliant. There’s a well designed education programme spanning both B2B and B2C.”
Product Manager CRM, Sony Music Entertainment

*total attendees is visitors and exhibitors together