News

Upper Street Events

15 Oct 2010

Cycle Show 2011 celebrates ten years with significant expansion at a new location

The Cycle Show today unveils its plan to significantly grow the exhibition next year with a move to The NEC, Birmingham, taking place from 29 September to 2 October 2011.

The Cycle show is the leading exhibition for everything cycling. Whether you commute, ride on dirt, road or track or simply enjoy a bike ride at the weekend with friends and family, the cycle show gives you the opportunity to experience the fantastic world of cycling.

As ever the event will be showcasing the world’s best bike & accessory brands, previewing 2012 models before they hit the shops.

With an estimated 35,000 visitors expected next year, the event has been growing year on year since its inception and 2011 will celebrate the Cycle Shows 10th anniversary.

2011 Cycle Show highlights include:
• Bicycle launches from the worlds leading brands
• New outdoor try out tracks where visitors can try commuter and mountain bikes in their natural habitat through forest and on tarmac for a real demo experience.
• BMX street course and competitions with the worlds top BMX riders
• 1000 seat arena and interviews with the worlds biggest cycling celebrities
• The Cycle Store with the very latest clothing
• Kids test track
• Indoor Triathlon
• Demonstrations and expert advice sessions
• Cycling for disabled people

Upper Street Events Company Director, Isobel Dennis
“It was a difficult decision to leave Earls Court and we will be sad to leave the great teams who we’ve worked closely with over the past five years. However, following our success with Gadget Show Live, we are excited about what the NEC can offer The Cycle Show. This move has been cycle industry driven and we believe will give the show access to a greater reach of trade and consumer audiences creating a truly national event.”

Cycle Show Event Director, Andrew Brabazon
“With huge support from the worlds best brands and our features dramatically up scaled, we are really excited to be delivering a show, the likes of which has never been seen, in the UK”

The Cycle Show 2011 opens its doors from 29 September (trade and press) 30 September – 2 October open to the Public at The NEC, Birmingham. Join in the 10 year celebrations!