News

Ocean Media Group

28 May 2010

Get involved in ‘Brides at Work’

The National Wedding Show has launched a new exciting charity initiative – Brides at Work in aid of Breakthrough Breast Cancer. In support of Brides at Work, National Wedding Show organiser, Ocean Media, will donate a generous 50p from every show ticket purchased in the next year – resulting in a whopping £30,000 over 12 months being raised for Breakthrough Breast Cancer.

Brides at Work Day is open to all and will take place on Friday the 17th of September. The National Wedding team at Ocean Media aim to get everyone involved, no matter when the wedding took place or indeed if it is more of a work in progress.... brides, grooms, bridesmaids, mothers of the bride and maid of honours all are invited to take part. For those who don't feel quite up to wearing their wedding dress, simply don't have one or can’t disclose it yet, they can participate by wearing a tiara, with or without the veil for the day or generally dressing up as a part of a wedding party - it is the taking part that counts.

James Brooks-Ward, Managing Director of Ocean Media Group comments, "Brides at work day is typical of the initiatives generated by the National Wedding Show team. This is the first time that Ocean Media has supported a charity in such a positive fashion and I am delighted it is for Breakthrough Breast Cancer - a really fabulous charity."

Ashley Roberts, event director says, “Brides at Work has attracted a massive amount of support from within the Bridal industry it would be good to see some exhibition and events organisers getting involved too!”

Information on how to participate
TV Fashion guru and host of the National Wedding Show’s bridal make-over show, Caryn Franklin offers her advice on how to get the look for Brides at Work Day; ‘This is a chance to get that dress out again and relive the big day, for a great cause. If you no longer have the dress or fit is a problem, here are my top tips for ‘Brides at Work Day’.

- If that beloved gown is a tad tight, consider, sewing some satin ribbon where the fastening is so that you can use the ribbon as a tie and leave the original fastening open, then cover up with a cardigan or wrap. Also consider support underwear like a waist cincher to knock off an inch or two
- If you don’t have the dress any longer, wear something else from the big day - your veil and tiara will make a great impact. But don’t forget other accessories like shoes and garter
- Hey Grooms, don’t leave fundraising all to the Brides...join in by wearing your suit, and button hole. Mums can wear their special outfits and for the less adventurous just the accessories will do hats, fascinators and corsages will hit the spot....and, Bridesmaids we are counting on you, so don’t miss your chance to dress up for the day too!
- For Brides to be, don’t miss out on the action... invest in a novelty tiara and put your hair up and add to your daywear. Affordable fun tiara’s are readily available from the high street
- Brides at Work is a chance to get dressed up for the day, in anything wedding related – have fun and raise money!’

It is easy to raise vital funds for Breakthrough Breast Cancer by getting involved. You can;

- Take part in Brides at Work yourself – if you fancy donning your wedding dress and showing your big day look to your colleagues for charity, sign up and get sponsored - click here to register for your fundraising pack.
- Rally up your staff and friends – why not take the pressure off and dress up and travel into work together as a group and make a real day of it
- Go one step further and organise an office wedding party, list the key players, bride, groom, bridesmaid, mother of the bride/groom, flower girl etc... and draw the roles from a hat. Could create some interesting brides! Sign up click here and get sponsored by all those who work for and with you!
- Organise a mini wedding cake themed sale in the office – cupcakes always go down a treat
- Ask everyone in your office where they went on their honeymoon and ask people to pay £1 to match each person to their honeymoon destination. You could get a prize for most correct answers.
- Download our Brides at Work button to place on your website to show your support click here

Whatever your fundraising activity, however you get involved - sign up now for your registration pack now by visiting www.breakthrough.org.uk/bridesatwork

Over 46,000 women are diagnosed with Breast Cancer every year in the UK; Breakthrough Breast Cancer is a pioneering charity dedicated to saving lives and changing futures through research, campaigning and education – removing the fear of breast cancer for good; we would love for you to be a part of Brides at Work in association with The National Wedding Show– to help beat this disease.

Autumn 2010 Dates for Diary: 1-3rd October, Earls Court, London and 8-10th October NEC, Birmingham

For more information visit the National Wedding Show website www.nationalweddingshow.co.uk
Or Breakthrough Breast Cancer www.breakthrough.org.uk/bridesatwork