News

easyFairs

13 Sep 2011

easyFairs® customers welcome enhanced online presence

easyFairs® launches Online365 Pack™

easyFairs, the organiser of time & cost-effective trade shows, has enhanced its My easyFairs offering with the launch of the Online365 Pack™,a complete package to help its exhibitors to generate leads and raise visibility 365 days a year. The product will come into effect for all shows going on sale from 1 September 2011.

“The Online365 Pack™ gives all exhibitors at easyFairs shows online exposure to a highly qualified visitor audience all year round and it enables visitors to search for products exhibited at all easyFairs shows across all the sectors and countries we serve. There’s simply no easier or more cost-effective way for business-to-business marketers to establish an online and social media presence and reach a qualified audience,” commented easyFairs CEO Jean-François Quentin.

The Online365 Pack™ extends and enhances the My easyFairs features that the Brussels-based company tested during its 2010-11 financial year. My easyFairs is a self-managed multilingual microsite linking to the online catalogue, featuring document upload, visitor contact form and a social media share tool. These have now been further enhanced with a multilingual product search engine, which already has more than 16,000 products online.

“We have been delighted and encouraged by the rapid uptake of these features,” said Quentin. “Page views on the My easyFairs microsite have increased exponentially since its introduction.”
The Online365 Pack™ is priced at €195 per participating exhibitor, regardless of the number of modules booked for the onsite exhibition.

Customer Feedback
easyFairs customers who have tested My easyFairs have praised it both as an excellent platform for attracting visitors to their stands at easyFairs shows and for establishing a 365-days-a-year online presence:

“My easyFairs allows the participating company an excellent and multi-faceted presence on the easyFairs home page: uploading of product photos (we uploaded 12), product descriptions, press clippings and more. Shortly before the doors opened on the show, we added a new facility for coating powders to our portfolio, which we could immediately present for the first time at SCHÜTTGUT. We have rebooked for 2012 and have also booked the Booster Pack, which will ensure an even stronger presence on the floor plan through the placement of our logo.”

Frau Bolonacz, trade show planning at Durum Verschleiss-Schutz GmbH (exhibitor at SCHÜTTGUT, Germany)
“I find My easyFairs very clearly organised and very easy to use. This makes it much easier and faster to order additional items without having to send orders by fax. The placement of our company logo on the floor plan is important for us in order to attract even more attention.”

Frau Anita Friedrichs, trade show organisation at AVA-Huep
Frau Anita Friedrichs, trade show organisation at AVA-Huep GmbH u. Co. (exhibitor at SCHÜTTGUT, Germany)
"The 'My easyFairs' system could not be simpler! By uploading the logo and adding additional product information ourselves, as and when we have it available, we have attracted lots of extra visitors through the website; as a result we expect that this will increase visits to our stand and the overall return on investment from taking part in the show.”

Steve Osborne, Managing Director, Osborne Pike, UK
"We expect lots of visitors at our stand; the online catalogue is the ideal platform to attract them in advance of the show.”
Peter Wyss, Business Development Manager Sales, CHEP Schweiz B.V.
“My easyFairs is the clearest portal I’ve used while preparing our company to take part in trade shows. It is not only easy to use, but also enables us to publish different content about the company. The portal also provides lots of information to people who visit it before as well as after the show. The special advantage of My easyFairs is the connection of many language versions from all the countries that organize easyFairs trade shows. That is because our destination markets are abroad. In my opinion, reminding exhibitors to update their information frequently is a valuable move for both sides. It can provide freshness for the portal and improve its attractiveness. My easyFairs was not the main reason why we took part in the show. However, I would regard the portal as an additional trump card.”

Mariola Stanska, Area Sales Manager, Amsico Group, Poland
“My easyFairs is self-explanatory and easily constructed – it sets a very good example for other trade show events. Our login and data are already there for our next participation and it is easy to update information.”
Frau Leonie Knapp, tradeshow organisation at Endress + Hauser Messtechnik GmbH (exhibitor at SCHÜTTGUT, Germany)