News

Diversified Business Communications UK Ltd

26 Aug 2011

office* show announces launch of National PA Day on 15 September 2011

Following the success of office*, the annual trade show aimed at meeting the business and training needs of Britain’s leading PAs and office managers, the event’s organisers, Diversified Business Communications UK, have today announced the launch of an annual day to celebrate Britain’s PAs – the unsung heroes of Britain’s offices.

With the slogan “We make Britain’s offices work”, the day aims to highlight the increasing importance of the estimated 600,000 highly skilled PAs working in offices across the UK and to promote the profession to well-educated young people seeking an exciting and stimulating career.

Commenting on the importance of this new launch, Ali Mead, office*’s event manager, said:

“It’s incredible how the role of the modern PA has changed since technology has taken over many of the traditional PA roles. Instead, the modern PA has become a multi-tasking master of everything, including being the link between senior management and the outside world, as well as other departments and staff inside the organisation, a confidante of some of the most sensitive information in the company, event organiser, personnel advisor and the list goes on...”
“It’s quite extraordinary how much good PAs really do and we think it’s about time the broader world knows that PAs are some of the most important people in Britain’s offices – the people who make Britain’s offices work,” enthuses Mead.

It’s a sentiment already shared by many top executives, including Jacqueline Gold, chief executive of UK lingerie chain Ann Summers and Knickerbox. Gold, who’ll be making her debut appearance at this year’s office* show, will be hosting a Keynote on the morning of 15 September 2011, National PA Day.

“I am delighted to hear of the launch of the National PA Day,” comments Gold. “It is so important to have a PA who offers a consistently high level of service and who you have chemistry with. Having the support of a great PA is what brings it all together. They are someone who not only represents you in business, they become an extension of you in so many other ways.”

Diversified UK has also announced that the results of the UK’s first annual National PA Survey will be launched to the press on National PA Day, providing a fascinating benchmarking insight into the world of one of the biggest and most important professions in the UK.
Diversified UK are encouraging anyone involved with PAs to get involved. The National PA Day itself will be marked with the opening of the office* show at Earls Court, London, on 15 September, where around 5,000 of the top PAs in the country will meet to network, learn and do business. Companies and associations involved in the sector are also invited to get involved and make use of the National PA Day logo.

For more information, please contact Ali Mead on 01273 645124 or amead@divcom.co.uk.

office* is free to attend for pre-registered visitors. For further information and to register, please visit www.officeshow.co.uk quoting priority code OFF11150.