Training and Development

Quality training and staff development are vital for companies to recover from the worst recession for decades. At AEO we have identified the key areas of training need and have designed programmes to address them.

Our training partners are Answers Training International Ltd who have been supporting and working in our industry since 1986. Our schedule includes sales and development solutions designed to deliver tangible and measurable results immediately the programme is completed.

We have also agreed to source a range of in-house options at favourable rates for members.

Click on the following links for more information:

New public course approach

Selling in the Events Industry , 14 - 15 June, Business Design Centre. Member rate: £705 + VAT

Rates

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We realise that timing is important when planning your training so we have developed a new approach this year. Rather than pre-schedule dates, we are going to run a course as soon as we have a quorum.

Using this waiting list approach we will be able to deliver more timely events as the need arises. All you need to do is to indicate the areas of interest and approximate delegate numbers.

Register your interest by emailing AEO@answers-group.com. We will do the rest and contact you as soon as we have viable numbers.

Course Objectives

• Open new doors faster, reaching decision makers with greater ease and success
• Win the buyers attention, profile their buying motives
• Deliver powerful messages through thought provoking questions, whilst building rapport and trust
• Increase penetration of new accounts, and improve business and value of existing customers

Course Content Includes

• Introduction and Aims
• An opportunity for participants to illustrate their sales strengths and weaknesses
• Selling: How to Eradicate Initial Obstacles
• Learn how to deliver a positive first impression
• Coping with assumption
• Discover the secrets of confidence and control
• Getting to the Heart of the Sales Process
• Find out why people buy
• Learn how you can provide reasons for the customer to buy from you
• Selling: The Secrets of Communication
• Discover the art of power questioning and active listening
• Learn the power of mirroring your prospect/customer
• How to use tone of voice and rate of speech to your advantage
• Discover the Art of Controlling the Call
• How to probe to ensure that you discover the prospect’s needs
• Creating desire and maximising opportunities to sell
• Learn how to read buying signals and act upon them
• How to Present your Case
• Buyer’s objections and concerns: a pain or a sales opportunity?
• Discover how to involve your customers in a joint solution that benefits all parties
• Selling: Closing the Sale
• Learn how to close that sale in any situation
• How to select the winning strategy

Member rate: £705 + VAT

Click here to book your place.

We have managed to hold our rates yet again to deliver exceptional value for our members.

Public two-day event £888 for non-members; £705 member rate

Launch training £1245 for non-members; £995 member rate

Four-day IOSH £1245 for non-members; £995 member rate

IOSH re-cert £440 for non-members; £355 member rate

*All prices plus VAT at the current rate