Employees in the exhibition industry come from all sorts of sales- and marketing-related backgrounds, and few began their careers with organisers or venues.
As mentioned, most people join the industry having already gained experience in other industries. Sales and marketing experience is highly valued, and to transfer between industries in these disciplines is relatively easy.

The publishing industry is closely related to the exhibition industry and has been the training ground of many of the major players in the exhibition industry today. Gaining experience in the publishing industry can provide a platform from which to enter the exhibition industry.

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